Shoppers in London are being urged to log on to the internet to help raise funds for a local good cause. Bright Ideas Trust have signed up with www.easyfundraising.org.uk, an innnovative website where thousands of people are raising money for charities every time they shop, By using easyfundraising to access over 2000 well known retailers, savvy shoppers generate a free donation for the good cause of their choice. And as donations can be as much as 15% of the purchase price, Bright Ideas Trust are really hoping local people will log on and support them.

With British shoppers set to spend a staggering £39 billion online this year alone, Lisa Gagliani from Bright Ideas Trust is keen for as many people as possible to sign up: “In the current financial climate we know that every penny counts so we’re not asking people to donate, just to shop online as they normally would. Almost all of us shop online these days so what could be easier than raising funds simply by making the purchases you make anyway?” Featuring over 2000 of the UK’s most popular retailers including M&S, Argos, Boden, Tesco and many more, easyfundraising has already raised helped UK charities raise over £3 million. As well as raising funds, the free to use website also gives shoppers access to hundreds of offers, discounts, vouchers and free delivery codes that they won’t find elsewhere.

To support Bright Ideas Trust, visit http://www.easyfundraising.org.uk/causes/ and follow the instructions.