* Who We’ve Helped


Helen Gallon


The Business

DogSmart Mobile Grooming provides a friendly and convenient dog grooming service at your doorstep.

Diamonds aren’t a girl’s best friend

Although Helen studied Chemistry at university and went on to do a PhD in Green Chemistry, her passion for animals was much stronger.

“After my studied I worked as a successful Research Scientist in the Diamond Industry, but I always felt something in my life was missing. After three years in the Diamond Industry I decided to return to my true passion – dogs! I have now completed the City and Guilds Level 3 Dog Grooming Qualification, where I achieved a Distinction.”


From dreams to reality

Gaining experience led Helen to realise that there was a gap in the market for dog grooming around South West London. Thus, starting up a small business seemed like a natural progression.

“After discussing my idea with a careers coach I was put in touch with the Bright Ideas Trust, who invited me to their offices to discuss my idea. All the staff were really friendly and the whole process was very quick. My mentor Zoe Brown has been a great help in recommending a graphic designer and promotional tactics. I’ve been assigned an external mentor too and her experience in communications has been great!”


Gaining Customers

However, like many other young entrepreneurs, Helen faced obstacles.

“The challenge for me was getting the customers. Dog grooming is heavily reliant on word of mouth recommendations so it’s been tough. But, I am speaking to local vets and pet shops in order to spread the word, with my first customers coming through a vet’s recommendation. Driving my bright and eye-catching van around has also helped.”


  • Follow your instincts.
  • Don’t try to please everyone – focus on a specific group of customers.
  • Make sure you budget for marketing – it’s pretty important!

What have you got left to lose?

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Contact Us:

Bright Ideas Trust C/O Mintel, 11 Pilgrim Street, LONDON, EC4V 6RN.

+44 (0)794 352 0354


Mon – Fri: 9am – 5pm