cradelrockCradlerock Babyshowers

Patience and Ife Akintobi



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cradlerock - sisters
The business

Cradlerock Babyshowers lets would-be-mothers enjoy a stress free and bespoke baby shower experience. They have an online store and offer a bespoke planning service that includes candy buffet hire.

From personal to profit

Sisters Patience and Ife got their business idea after Patience’s own baby shower was positively received by friends and family.

“Although planning it wasn’t easy, our guests loved the baby shower. We felt this was something we could explore and began to do baby showers for friends and family. It was so successful that we decided we had a business on our hands.”


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The next step

Likeall aspiring entrepreneurs, Patience and Ife needed help to take their vision further.

“We had the idea but needed the support and finance to bring it to life. We began searching for funding and came across Bright Ideas Trust. They helped us create a business plan and a cash flow, while giving us links to industry experts. Bright Ideas Trust given us the confidence and investment to live our dream of owning a small business.”

cradlerock customer

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A learning curve

Entrepreneurship is a journey that has plenty of learning curves, with the sisters realising this early on.

“The biggest mistake was not taking into account VAT when making calculations for our startup costs. This threw things off and meant that we overspent on things like our website – which could have easily been avoided.”


  • Always calculate your costs.
  • Get different quotes to get the best deal, especially on websites etc.
  • Provide the best customer service possible – without them you’re nothing!